About US

Building the future

We want every Canadian willing to put in the work to feel confident about their financial situation and future. Let’s be real, it’s not going to be easy making meaningful change. It takes a combination of hard-work, consistency, and persistence to achieve all of your life’s goals and ambitions, financial or otherwise. But what’s important is you have us to help. We’re building a community for Canadians to learn, use tools and resources to help simplify their life, engage with one another, collaborate, as well as share ideas and experiences. By doing so, this will help build a strong financial future for all Canadians.

Our Why

TO educate and empower a community of Canadians driven by personal growth and elevated financial literacy SO THAT, together, we can live a purposeful life where achieving meaningful aspirations becomes reality.

How We Achieve Our Why

Revolutionize financial education through simplified learning, provide an abundance of high-quality resources and tools organized in an easy-to-use manner that are universally accessible, all at an affordable price, for all Canadians looking to improve their lives through the power of knowledge and application.

What We Offer To Achieve Our Why

Offering Canadians a digital education platform to communicate with others and learn from an array of content on numerous topics relating to personal finance, as applicable in their current life situation, anywhere and at any time, that is also offered in a variety of formats, allowing for learning to be catered to individual learning styles so that all members can learn in the most effective and efficient way possible.

Mission Statement

To simplify financial education and offer an abundance of financial resources and tools in a variety of formats that are affordable, high quality, conveniently and universally accessible, and caters to individual learning preferences.

Vision

Be an innovative leader in financial education to empower and educate Canadians to be proactive with their finances so they can live their best life possible.

Our Values

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Innovation

Challenge the status quo and in the process find more effective and innovative ways, in both the content and tools offered on our education platform, to provide value to, and improve, society in ways that are not yet being done.

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Accountability

By realistically evaluating your financial situation and being accountable, you’ll be able to make meaningful change in your life. For most, this begins with increasing your financial literacy and then implementing what’s been learned using the content, tools, and resources that we’ve created for you.

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Autonomy

Provide our community with the necessary education, resources, and tools to make informed decisions either on their own or by proactively seeking out the necessary execution and expertise from their thoughtfully formed team of professionals.

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Adaptability

The world is dynamic. Nothing can change that. However, Canadians, us included, can be as adaptable as possible in an ever-changing world. This starts with continuous financial education that we can provide you so you can live your best life possible.